October 3, 2023

Thousands of Iceland products will now be available on Amazon, after the supermarket brand struck a deal to sell stock on the e-commerce giant’s website. 

The discount supermarket joins Morrisons and Co-op as a third-party supermarket partner on the Amazon marketplace.

To begin with, Iceland products on Amazon will be available to shoppers residing in selected postcodes across Greater Manchester, with availability set to be ‘expanded to more Amazon Prime members across the UK in the coming months’. 

The new partnership will see Iceland’s own-label fresh and frozen items, and brands including Greggs, Heinz, Myprotein and TGI Fridays all available to buy on Amazon. 

Items will be sourced directly from local Iceland stores and delivered by Amazon couriers.

To begin with, Iceland products on Amazon will be available to shoppers residing in selected postcodes across Greater Manchester, with availability set to be ‘expanded to more Amazon Prime members across the UK in the coming months’

‘Teaming up with third-party retailers we know our customers already love gives us the opportunity to offer customers even more choice and delivery options from their product ranges directly from our website,’ an Amazon spokeswoman said,

Commenting on the decision to sell Iceland products, Amazon said it hoped to offer shoppers ‘all their grocery needs served through one relationship, one app, and a familiar experience’.

Same-day delivery of Iceland goods with two-hour scheduled time slots will be free with Prime membership on orders over £60. 

However, a delivery fee of £2 for orders will apply on orders between £40 and £60, rising to £4 on orders between £15 and £40. 

A minimum order value of £15 will also be in place.

‘We’re committed to helping our customers shop the way they want and access our great-value products whenever they need them most. Partnering with Amazon is yet another way Iceland customers can get their hands on our exclusive brands and freezer favourites,’ said David Devany, Iceland’s chief customer & digital officer.

‘This is also an exciting opportunity for us to introduce new shoppers to the benefits of shopping with Iceland,’ he added.

Amazon began involvements with supermarket chains in 2016, when a wholesale supply deal was struck with Morrisons. 

This saw the supermarket supply fresh and frozen groceries to customers on what was then known as Amazon Prime Now and Amazon Pantry. 

Amazon began involvements with supermarket chains in 2016, when a wholesale supply deal was struck with Morrisons. Co-op also has items available to buy on the e-commerce giant’s website

By 2019, the partnership evolved with Morrisons becoming a retailer on the Amazon marketplace, and the following year a dedicated Morrisons online store front was unveiled.

In 2021, Co-op made 10,000 items available to buy on Amazon, giving Prime members the ability to do ‘their full Co-op grocery shop’ on the site.

‘We’ve seen how much our customers value the choice provided with Morrisons and Co-op, and our partnership with Iceland continues to grow the wide grocery selection available through Amazon,’ said Russell Jones, director of Amazon grocery partnerships.

‘Our new partnership offers customers an even bigger selection of great value groceries on Amazon, with lots of delivery options available for Prime members,’ he added.

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